About

Pallacanestro Olimpia Milano, also known as EA7 Emporio Armani Olimpia Milano after its title sponsor, is a Lega Basket Italian professional basketball team, based in Milan, Italy. Its colors are red and white, and the team is sometimes referred as "Scarpette Rosse" (Little Red Shoes) because team officials imported red Converse All-Star shoes for players from the United States. The tag line stuck, and the nickname is still used by many fans today. As per custom in the Italian league, sponsorship has kept the team name changing frequently. From 1936 until 1955 it was called Borletti Milano. From 1956 to 1973 it was renamed Simmenthal. Other famous sponsorships were Billy, Simac, Tracer and Philips in the 1980s. For past club sponsorship names, see the list below. Olimpia is the most titled basketball team in Italy, having won 26 Italian Championships, 3 European Champions Cups, 4 Italian National Cups, 1 Intercontinental Cup, 3 Saporta Cups, 2 Korać Cups and many junior titles.